June 4 likely Big Brother launch date

'The ultimate social experiment'

As UK citizens are being bombarded by political campaigners eager to secure our vote in the upcoming general election, there are twelve individuals who will definitely not be at the ballot box on June 8. It has been revealed that this year’s edition of Big Brother, which traditionally begins on a Tuesday, will in fact launch on Sunday, June 4, so the contestants will be well ensconced in their Elstree home when Theresa May and Jeremy Corbyn learn of their fate.

Although a Channel 5 spokesperson told Who'll Win that no official date had been set, it seems that those in the know feel that a Sunday launch, given the complication of the general election broadcasting, would be the most sensible and viable solution.

So, while the rest of the population are fixed to their TV sets, to learn of the identity of their new prime minister, what can this year’s housemates expect of their summer vacation?

Although no photographs have been published regarding the design of the 2017 house, Rylan Clark-Neal has been giving a few tantalising hints when pushed by Philip Schofield and Holly Willoughby on ITV’s this Morning.

It would seem that the clues lie in this year’s logo, which portrays a variety of aspects of British culture, all wrapped up in a Union Jack paying homage the confusing political picture in the country. There are images of a polling station, Buckingham Palace, a cup of tea along with a seikh, a cow, some dancing girls and a red telephone box.

Producers at Channel 5 explained: “This summer, Big Brother presents a must-watch culture clash of modern Britain at a time of political upheaval and tough questions about unity in the UK, Big Brother brings you an alternative look at Britain.”

So it would seem that the new housemates may not escape the furore in the country at large after all.

In a bold statement, Channel 5 said that Big Brother would provide “a summer of contrasts, conflicts and collaboration… and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment.”

How that actually differs from every other BB season on record is questionable but the fact that the logo contains such a variety of symbols of British life suggests that this year the drama will focus on cultural, social and political differences and not merely on mad games and alcohol consumption.

It has also long been understood that couples were invited to audition this year, so the implication is that the contestants will arrive two by two like a latter day ark.

This particular ark is unlikely to be any kind of refuge however, as the pressure mounts with every twist and turn that the producers can devise.

As usual Rylan Clark-Neal and Emma Willis will be on hand to guide the viewers through the inevitable chaos which may just be more entertaining than what is about to unfold in the UK on June 8.

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