Miss World and Miss Universe odds
The birth of Miss World came in 1951 as a response to the new innovation of the bikini, a risque new form of swimwear that exposed more of models than had ever been seen before. Eric Morley initiated The Bikini Contest and receiving as much interest as it did decided to make it an annual event.
Bikinis were soon seen as far too revealing and were replaced with swimming costumes, but once the BBC decided to broadcast the event in 1959, its place in the modelling world became fixed. The annual Miss World contest became one of the biggest national TV events in the 60s and 70s, drawing families around their TV sets much in the same way as The X Factor and Strictly Come Dancing do now.
As feminism grew and the position of women in society changed, the contest became less popular but by adding the tag 'beauty with a purpose', Morley aimed to keep the show relevant.
The BBC declined their option in 1980 as the show was seen to be less popular and while Channel 5 took up the option briefly in 1998 it was the last time it was aired on terrestrial TV in the UK.
Although Eric Morley died in 2000, his wife Julia is still actively involved in the pageant's rounds, which include introduction, talent, beach beauty and sports event.
Odds for Miss World and Miss Universe 2017
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